Online Marketing

Keyword density generally means the amount of the targeted keywords in you content. It also can be defined as the ratio of the keyword and your contend. This is another factor which should be taken very carefully. If the keyword density is good then you might get very good number of visitors from the Search Engines to your site. Some people say its not really important thing but I will tell you in this article how keyword density is important and why you should care about it.

One of the main source of your website traffic is Search Engine. Search Engine drives visitor to you site according to your content crawled by the crawlers. So its pretty simple, SE crawls the website and index in the database. If you have sufficient numbers of keywords then it shows your site for the required keyword. If you have only one or two keywords into the 500 words articles your site may not be noticed. So you should use sufficient number of keywords on your content.

So how many keywords are sufficient? Experts says 2.5% of keyword density is very good. But it doesn’t matter if it goes up to 3% in my experience. People use even more keyword density on their site sometimes but keyword density is not all what the overall performance depends upon. You can find several sites coming in the top position for a keyword which have less keyword density that other websites. So, you should equally look in other factors like link building etc.

You can find several tools to check your keyword density. One of them is in SEO chat. Go there, check your keyword density and optimize your content like I said. It will help a lot.Every time you change the content or you update your site the keyword density also changes. So you should always take care about that when updating the website or changing the content.