You as a website owner can have the most highly technical website with very clean design selling very quality goods but without traffic your site will be of no use.
When someone tells about Traffic generation you will probably think of SEO, PPC Linking newsletter Opt-in lists, blogging, etc, while these are al important parts of traffic generation they usually require lots of time and money. However there are lots of other ways to by which you can generate lots of traffic in a very cost and time effective way which is called Traffic exchange or hits exchange. Although this is a good way but it works well for some sites whereas fails for some sites. So, you can check it if it works for you.
Traffic exchange works like this – you look at some ones sites and in exchange for that your website is seen by some one else. This can be varied in many ways but the basic is that you look at others and other look at yours.
But one thing you should remember that people who look your site and just another advertiser or website owner who are also selling products like you so its very hard that e-commerce or affiliate sites work in traffic exchange , but if your site is only giving information then this method is best to increase traffic.