Pay per Click or PPC programs serve contextual ads on website or in other words they give advertisement on website according to the content of the website. The webmaster signup for these services and they get a code which they can add any where in their website where they want the ads to appear. PPC is the one of the largest source of income for many webmasters in today’S internet. Rather than selling ad space individually, in ppc you can just signup and ads will appear automatically.
There are many websites that offer PPC ads; the biggest of them all is Google Adsense. It is the highly used PPC on internet and many webmasters are even making six figure deals per month just by Google Adsense. There are other small players too in this market but there share in the market is quiet low them Adsense. Bidvertiser is one such service but its not as easy and doesn’t have much features as adsense.
Many websites keep choosing between Adsense and Bidvertiser to see which pays more , some people do say that Bidvertiser did pay them more but in average Google Adsense still is in front row.
The big problem with Bidvertiser is that its not completely based on content of your site , if your website is of one theme but its ads will be of something else. But Google Adsense has no such problem. It will only shows ads related to your content sometime even showing ads of your rival’s on your website, since both site’s content will be same.
Advertisement displayed on any website by Google adsense as different pay rate , For example, if per click rate for an ad of Prepaid Calling Card is 0.25$ then per click rate of Vitamin B Deficiency will be higher than that because there will lot of people selling Prepaid Calling Cards and very will be selling Vitamin B Deficiency .
Most of the website that offer PPC allow you to modify the ads as much you want but Google adsense has these feature very limited , However Google Adsense is still helping people make money.