The new era of social networking sites
Myspace and Facebook are the most popular social networking sites but the concept of social networking has much more to do with than just what Myspace offers.
The concept behind the social networking sites is there ability to allow its users to have a constant contact with there friends and partners. Social networking sites give you a complete new area of making new friends and networking with a whole lot of people. The tradition concept of meeting in café and in public places is just digitized by these social networking sites. Though the older tradition will not fade away but people will connect online more and more.
The social networking analyst have feeling that the popularity which Myspace and Facebook has is only a mirage and will fade in long time but the concept of networking with people for business purpose will continue since it was shows the potential.
Even though sites like Myspace has problem but social networking will not fade away. People will connect online and the ability to different things like writing blogs, uploading images and videos from single dashboard is much exciting.
Since the advent of Web 2.0 social networking sites have come into existence. The basic principle of these sites is that they are based on user generate content and besides Myspace, there are tons of other sites that allow people to connect in very different way. Sites like Digg, del.icio.us, stumble upon allow you to add your sites link into their database, so if you have site about Indian MBA then you can add your link into these sites and anyone searching for an MBA in India in these sites is going to find your site. This is also a different way of connecting with people.
Finding the best PPC program
Pay per Click or PPC programs serve contextual ads on website or in other words they give advertisement on website according to the content of the website. The webmaster signup for these services and they get a code which they can add any where in their website where they want the ads to appear. PPC is the one of the largest source of income for many webmasters in today’s internet. Rather than selling ad space individually, in ppc you can just signup and ads will appear automatically.
There are many websites that offer PPC ads; the biggest of them all is Google Adsense. It is the highly used PPC on internet and many webmasters are even making six figure deals per month just by Google Adsense. There are other small players too in this market but there share in the market is quiet low them Adsense. Bidvertiser is one such service but its not as easy and doesn’t have much features as adsense.
Many websites keep choosing between Adsense and Bidvertiser to see which pays more , some people do say that Bidvertiser did pay them more but in average Google Adsense still is in front row.
The big problem with Bidvertiser is that its not completely based on content of your site , if your website is of one theme but its ads will be of something else. But Google Adsense has no such problem. It will only shows ads related to your content sometime even showing ads of your rival’s on your website, since both site’s content will be same.
Advertisement displayed on any website by Google adsense as different pay rate , For example, if per click rate for an ad of Prepaid Calling Card is 0.25$ then per click rate of Vitamin B Deficiency will be higher than that because there will lot of people selling Prepaid Calling Cards and very will be selling Vitamin B Deficiency .
Most of the website that offer PPC allow you to modify the ads as much you want but Google adsense has these feature very limited , However Google Adsense is still helping people make money.
What is pagerank?
In earlier days of internet, a website’s popularity was measured in how many people visit it, how popular is its content and what tools the sites uses. But those days faded away very quick and now the biggest way to major any website’s success is its pagerank. Now Google is ruling the internet and its tools are measuring the success of website
Pagerank has become one of the most popular ways of measuring success. But what actually is pagerank? Pagerank is the value Google gives to any website. If your website is new and has no backlinks then your website’s Pagerank (PR) will be 0 and as you create more and more backlinks too your website your PR will increase. Google takes every backlinks from other site as a vote to your site , if you get a link from a new site then power of the link will be less but if you can get a backlinks from big sites like Yahoo! or MSN then Google takes that link as high quality and give you more PR.
Google’s PR is the main tool to major popularity of a site but still Google says that you need to make your site for your visitors not for Pagerank, because according to them the more visitor you get more popular your website will be.
Offline promotion of an online business
Every one who owns a business knows that promotion and advertising is very important for the survival of their business even though its only online based business. One should reach its customers from every possible way which will expand his business. People won’t come to you unless they don’t know about you.
Most online business only focus on internet marketing and promote there business online only but they should also try advertising offline. This gives them a whole new area of market where they can promote there business. Lots of people still read newspaper and magazine, you can advertise on them. People find ads on newspaper more compelling than ads on a website. Internet can be best place to do business but word of mouth advertisement is still much better way to promote your business. This brings you more business and more clients who occasionally visit internet.
Make some flyers and brochures and send it out. This will bring potential clients that you might not get from online ads. Peoples trust physical things than what is online. If you have a website that gives information about MBA in India but you promote it online only then you are not going to make much profit because people who do MBA want real hands-on information about MBA since there career will be based on it . They will look the website but still want hard copy of the detail. You can do offline marketing and even send hard copy of the information; this will help you get tons of traffic to your site because you will be seen as more legitimate source of information then online only website. Many people who have not advertised offline had to close down their business in sometime.
Many small businesses are making it big on internet because they have managed to keep a good balance in between online and offline advertisement. Offline promotion has nothing to loose but rather will bring in some potential clients.
Avoiding Scams in Online Business
Many of us who have know a bit about working online thinks that it’s an easy business, you get up on your time , make a drink and work for few minutes and get paid handsomely. It sounds great, this is the dream many online business show to new internet workers and scam them for there silly mistakes. There are lots of places on internet where you can make money, many are legit and pay you real money, but still there are tons of scam sites too and it’s your duty to find out which is legit and which is not. There are some tricks by which you can find which is legit and which is not:
If any website asks you to deposit any amount to start a business then its most probably a scam , because its only going to sell you some books on how to start business and then disappear from the scene because that’s there business , there are not going to give you any business .
If anyone says “money back guarantee “then its scam because most legit business will not return money once paid.
Always check where the company is located and do a search about the companies business in Google, go in forums and check the feedback about the company. Always do a good background checkup before joining with any company. If you can find a legit site then you surely are going to make your dreams come true.
Colors of a website
Colors are something that creates mood and image of any website. It’s not like that you choose any color combination and it will look cool. There are certain rules and limitation of colors that can be used in Website and these are called Web safe colors.
While designing website most designer consider colors as photos and graphics of the website but the most important part of colors are the foreground and the background colors which directly effect the design of your whole site.
Colors used on any site shows what kind of site it is. It sends a message to the visitors that whether it is a corporate site or a music and teen site. Most corporate sites use light colors and teen site uses flashy and dark colors because both of these colors suit the kind of website. If a corporate site is made with too flashy colors then it does not send good message to the visitors.
The colors on website give different message of website. And it can be used to make an image of an website. Any web designer should always use colors that are light on eyes and matches with the theme of the website. Before designing any website first decide what colors you are going to use and put together al the colors and themes and then go on designing website. You can get a good idea of using color from Los Angeles Web design. Many people use flashy colors to make their site vibrant but that should be avoided.