Online Marketing

Applying for an onlinemarketing position

admin — Wed, 20 Feb 2008 10:00:50 +0000

Currently there’s quite a high demand for people that has a good knowledge of onlinemarketing. Even if you’re not unemployed I’d suggest that you at least put your resume on some of the leading job posting boards.

If you’re to lazy to write your resume on your own check out business best resume writers. You can find their resume samples here.

Industry specific SEO guides

admin — Sun, 17 Feb 2008 21:51:32 +0000

When you are in the business of SEO you know that to start working with new types of businesses acting in industries that you previously did not know so much about can be though. It takes quite some time to learn the dynamics behind a new industry in terms of SEO, especially in terms of which words are converting, where are the large search volumes etc.

In this regard I found a new interesting site called Optimized.org’s SEO guides. They have a not so usual take on presenting information about SEO in that they make their content industry specific. For an example check out their automotive SEO guide which gives some tips of what to think about when doing search engine optimization for the automotive industry and specifically car dealers operating in a specific region.

Although not completely there yet the future for Optimized seems to be to make a directory with SEO consultants specialising in different industries. I think this is a great idea since on of the key point of successful SEO is link building from relevant sites. As an SEO you of course have sites of interest in the industries that you have previously worked with as opposed to an industry that you never worked with.

I feel Optimized has a great take and somewhat innovative take about how to present valuable information to both people who want to do their SEO themselves as well as the ones looking for an SEO consultant … and that can maybe now found consultant that is actually recommended for their specific industry.

Search Placement Services going into tougher times

admin — Mon, 21 Jan 2008 17:58:43 +0000

Search engine placement services is getting it thougher and thougher everyday. Not because search engine placement services are out of fashion, but the skills needed to achieve a high search engine ranking today as opposed to how it was 3-4 years ago are widely different.

Today the most important part of your search engine optimization strategy is to have amazing PR and a staff that thinks SEO. The programmers need to know about onsiteoptimization from the start, especially if you are setting up an ecommerce search engine optimization strategy. Here its crucial that the gigantic productdatabase gets displayed in a search engine friendly way and that the customers has a lot of incentives to post the products on other pages giving relevant backlinks with good and varied anchor texts.

The content writers needs to have a good knowledge about writing search engine friendly texts, its not such a hard thing to do but few newspapers for instance practice it.

But above all, PR, PR and PR. Getting written about is simply king. Google places a much higher emphasis on authority sites these days and the only way to get in there is to produce great PR stunts.

So forget about catalogue submission services, cloaking and spamming techniques and start tending to the blogger community, media and send your programmers and webdevelopers to a 3-5 day SEO course.

Custom Dog Tags

admin — Sat, 10 Nov 2007 16:04:37 +0000

Custom Dog Tags is a pretty fun thing to make for your friends and family and give as christmas gifts.

Fat Statement seems to be a new site that just launched a very cool designer for Customized Dog Tags and after trying it out I must say Im very happy with the result.

I would consider printing these kind of Dog Tags in a huge batch and giving them away as freebies for offline marketing purposes.

Some tips on increasing traffics to a blog

Deelip — Tue, 31 Jul 2007 14:08:26 +0000

Everyone has a blog now and its getting even more popular. The main reason why this is being more popular is creating a blog is very easy, just like you create an email account and its free. There are hundreds of websites which offers free blog hosting. Wordpress, Blogstop, Vox, Blogsome are some of them. And the second reason is its very helpful in the business as well as the personal use. Only creating a free blog site does not help in business, it need to have good traffics to get something from this. Here I am going to give your some tips on getting more visitors for your site.

1. Be friendly. Put links to other blog on your blogroll and ask them to put your blog on their site. Be very polite and say something good about them if you’re going to do this with someone whom you don’t know. If your friends also run blog then its easy. Just talk to them and you’re done.

2. Trackbacks are another easy way to get traffics. There are some great and big blogs which shows the pingbacks to them. They have great number of readers . This was you can bring those readers to your blog.

3. Comment on other blogs often. Visit some blogs everyday and leave useful comments on all of them. If your comments help other or if they find your comment useful they will surely come to your site.

4. Social bookmarking sites are another source for the visitors. Digg, stumbleupon drives good amount of traffics to you site if you get dugg or stumbled. There are various pluggins available for the blogs which make bookmarking easy. Once you put those pluggins on your blog, reader will be able to bookmark your article in easy steps.

These are not the only methods to get visitors to your site. A lot of other methods also can generate good number of visitors to you blog. Traffics exchange is also another good way. Some of the good traffic exchange programme is blogexplosion and linkreferral. You can also get visitors from technorati and other blog search engines by writing on the top tags.

Importance of Keyword Density in SEO

Deelip — Tue, 31 Jul 2007 13:39:03 +0000

Keyword density generally means the amount of the targeted keywords in you content. It also can be defined as the ratio of the keyword and your contend. This is another factor which should be taken very carefully. If the keyword density is good then you might get very good number of visitors from the Search Engines to your site. Some people say its not really important thing but I will tell you in this article how keyword density is important and why you should care about it.

One of the main source of your website traffic is Search Engine. Search Engine drives visitor to you site according to your content crawled by the crawlers. So its pretty simple, SE crawls the website and index in the database. If you have sufficient numbers of keywords then it shows your site for the required keyword. If you have only one or two keywords into the 500 words articles your site may not be noticed. So you should use sufficient number of keywords on your content.

So how many keywords are sufficient? Experts says 2.5% of keyword density is very good. But it doesn’t matter if it goes up to 3% in my experience. People use even more keyword density on their site sometimes but keyword density is not all what the overall performance depends upon. You can find several sites coming in the top position for a keyword which have less keyword density that other websites. So, you should equally look in other factors like link building etc.

You can find several tools to check your keyword density. One of them is in SEO chat. Go there, check your keyword density and optimize your content like I said. It will help a lot.Every time you change the content or you update your site the keyword density also changes. So you should always take care about that when updating the website or changing the content.

The new era of social networking sites

Deelip — Thu, 21 Jun 2007 20:05:44 +0000

Myspace and Facebook are the most popular social networking sites but the concept of social networking has much more to do with than just what Myspace offers.
The concept behind the social networking sites is there ability to allow its users to have a constant contact with there friends and partners. Social networking sites give you a complete new area of making new friends and networking with a whole lot of people. The tradition concept of meeting in café and in public places is just digitized by these social networking sites. Though the older tradition will not fade away but people will connect online more and more.
The social networking analyst have feeling that the popularity which Myspace and Facebook has is only a mirage and will fade in long time but the concept of networking with people for business purpose will continue since it was shows the potential.
Even though sites like Myspace has problem but social networking will not fade away. People will connect online and the ability to different things like writing blogs, uploading images and videos from single dashboard is much exciting.
Since the advent of Web 2.0 social networking sites have come into existence. The basic principle of these sites is that they are based on user generate content and besides Myspace, there are tons of other sites that allow people to connect in very different way. Sites like Digg, del.icio.us, stumble upon allow you to add your sites link into their database, so if you have site about Indian MBA then you can add your link into these sites and anyone searching for an MBA in India in these sites is going to find your site. This is also a different way of connecting with people.

Finding the best PPC program

Deelip — Thu, 21 Jun 2007 19:44:32 +0000

Pay per Click or PPC programs serve contextual ads on website or in other words they give advertisement on website according to the content of the website. The webmaster signup for these services and they get a code which they can add any where in their website where they want the ads to appear. PPC is the one of the largest source of income for many webmasters in today’s internet. Rather than selling ad space individually, in ppc you can just signup and ads will appear automatically.
There are many websites that offer PPC ads; the biggest of them all is Google Adsense. It is the highly used PPC on internet and many webmasters are even making six figure deals per month just by Google Adsense. There are other small players too in this market but there share in the market is quiet low them Adsense. Bidvertiser is one such service but its not as easy and doesn’t have much features as adsense.
Many websites keep choosing between Adsense and Bidvertiser to see which pays more , some people do say that Bidvertiser did pay them more but in average Google Adsense still is in front row.
The big problem with Bidvertiser is that its not completely based on content of your site , if your website is of one theme but its ads will be of something else. But Google Adsense has no such problem. It will only shows ads related to your content sometime even showing ads of your rival’s on your website, since both site’s content will be same.
Advertisement displayed on any website by Google adsense as different pay rate , For example, if per click rate for an ad of Prepaid Calling Card is 0.25$ then per click rate of Vitamin B Deficiency will be higher than that because there will lot of people selling Prepaid Calling Cards and very will be selling Vitamin B Deficiency .
Most of the website that offer PPC allow you to modify the ads as much you want but Google adsense has these feature very limited , However Google Adsense is still helping people make money.

What is pagerank?

Deelip — Thu, 21 Jun 2007 19:42:36 +0000

In earlier days of internet, a website’s popularity was measured in how many people visit it, how popular is its content and what tools the sites uses. But those days faded away very quick and now the biggest way to major any website’s success is its pagerank. Now Google is ruling the internet and its tools are measuring the success of website
Pagerank has become one of the most popular ways of measuring success. But what actually is pagerank? Pagerank is the value Google gives to any website. If your website is new and has no backlinks then your website’s Pagerank (PR) will be 0 and as you create more and more backlinks too your website your PR will increase. Google takes every backlinks from other site as a vote to your site , if you get a link from a new site then power of the link will be less but if you can get a backlinks from big sites like Yahoo! or MSN then Google takes that link as high quality and give you more PR.
Google’s PR is the main tool to major popularity of a site but still Google says that you need to make your site for your visitors not for Pagerank, because according to them the more visitor you get more popular your website will be.

Offline promotion of an online business

Deelip — Thu, 21 Jun 2007 19:37:21 +0000

Every one who owns a business knows that promotion and advertising is very important for the survival of their business even though its only online based business. One should reach its customers from every possible way which will expand his business. People won’t come to you unless they don’t know about you.
Most online business only focus on internet marketing and promote there business online only but they should also try advertising offline. This gives them a whole new area of market where they can promote there business. Lots of people still read newspaper and magazine, you can advertise on them. People find ads on newspaper more compelling than ads on a website. Internet can be best place to do business but word of mouth advertisement is still much better way to promote your business. This brings you more business and more clients who occasionally visit internet.
Make some flyers and brochures and send it out. This will bring potential clients that you might not get from online ads. Peoples trust physical things than what is online. If you have a website that gives information about MBA in India but you promote it online only then you are not going to make much profit because people who do MBA want real hands-on information about MBA since there career will be based on it . They will look the website but still want hard copy of the detail. You can do offline marketing and even send hard copy of the information; this will help you get tons of traffic to your site because you will be seen as more legitimate source of information then online only website. Many people who have not advertised offline had to close down their business in sometime.
Many small businesses are making it big on internet because they have managed to keep a good balance in between online and offline advertisement. Offline promotion has nothing to loose but rather will bring in some potential clients.